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About Us

Retail technology marketing is what we know. With deep experience in retail technology publishing, agencies, manufacturers, channel players, hardware and software, we’ve been on every side of the retail technology table.

We’re Connected

We know retail technology trends and dynamics. We know the editors, events, associations, blue chips and up-and-comers. The difference between Big Box and SMB. CIO, CMO, mom-and-pop, OEM, VAR, ISV and ISO. This insight is why we deliver what traditional agencies and copywriters can’t match.

Our Team

Angela Diffly, Founder & Editor-in-ChiefAngela Diffly, Founder, Content Strategist

After 15 years serving up smart retail technology public relations and communications, Angela became editor of Vertical Systems Reseller, a print and online publication with weekly e-newsletter for the retail channel. Aside from knowing retail tech trends inside out, she knows what editors want and has an unfaltering eye for a killer story. Angela brings energy, tenacity, creative vision, and editorial skills–with a strong dose of curiosity–to everything she does.



Jan Knight, Partner & Content StrategistJan Knight, Partner & Content Strategist

With 25 years in technology marketing communications, Jan has a unique ability to translate tech speak into clear and relatable messages. She brings professional polish–with pizzazz–to every endeavor, every time. After 15 years at a Silicon Valley retail marketing agency, Jan is a pro at leading strategic initiatives for retail technology clients. Prior work at an enterprise ISV, an integrator and retail hardware manufacturers give her a keen grasp of the retail world and its channels.

Our Clients

Before and since forming SMB Retail, we’ve worked with industry leaders—from hardware and software companies, to resellers and publishers. If you’re looking for strategic content that really works, we’d love to work with you! Click here to contact us today.logos new

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