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Marketing Yourself For Small Business Saturday

SMB Retail by Angela Diffly
daisy-lowe-american-express-small-business-saturday-promotion-in-london_7What is Shop Small?

Shop Small is a nationwide movement to celebrate small businesses every day and to help communities thrive. Created by American Express in 2010, Small Business Saturday® is the cornerstone of American Express Shop Small efforts. While Small Business Saturday is highlighted as a special day when we can show our support as a nation for small business owners and our communities, the Shop Small Movement is a year-round campaign to celebrate and support small businesses every day.

When is Small Business Saturday?

Small Business Saturday is celebrated on the Saturday after Thanksgiving. This year’s Small Business Saturday is November 26, 2016.

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What resources are available to me on ShopSmall.com as a small business owner?

As a small business owner, you can explore the Promote Your Business section of the site for free marketing materials, including free downloadable signage to post in your store, social media posts, and email templates, to help you promote your business. Business owners are responsible for the cost of printing certain marketing materials.

If you are a qualifying American Express® Card accepting small merchant, you can unlock additional value. Learn more here.

Are there any program costs charged by American Express to be a part of the Shop Small Movement?

No. You can explore the Promote Your Business section of the site for free marketing materials that you can use to help promote your business. And as a small business owner, you are automatically part of the movement. The Shop Small Movement helps bring communities together to show support for you, the small business owner, and help give you exposure throughout the year.

Promotional items include photos and posts for your social networks, website badges, logos and email templates, custom posters and flyers, offers and save-the-date signage for your store.


Do I need to be an American Express Card member or accept American Express Cards for purchases in order to participate?

No, you do not need to be an American Express Card Member or accept American Express Cards for purchases for your business to participate in Small Business Saturday.


A whopping 95 million people shopped at Small Business Saturday in 2015.

Am I qualified to include my business location on the Shop Small map?

You must accept American Express Cards to be on the map. To determine if your business location(s) qualifies to be included on the Shop Small Map, you can review the qualification criteria in the merchant-specific FAQs. If you are a qualifying merchant, to help ensure that your business location(s) has been included and is listed correctly on the Shop Small Map, log in to your merchant account here to review and update your customer-facing information. Make sure to check the box next to “Get free exposure for your business. Allow your public information to be seen on our map and other marketing materials.”

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